The second half of my third year I spend with the minor "How to Create Killer Content". It is a 20 weeks course from the creative business course and focuses on marketing.

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The first ten weeks were used to build a basis and learn how software such as the Adobe Creative Cloud works but also about basic marketing, art and film theory. I learned how important storytelling became for marketing campaigns and how to spot trends in society. Another focus was to find and generate creative ideas.

We analyzed existing campaigns and company identities to create our own pieces for it. For example a Coca Cola magazine advertisement or a motorbike company commercial. Together with a teammate, I had to create a follow-up campaign for Always' #LikeAGirl campaign.

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In a one week project I helped to develop a new marketing identity for the course to generate a unique advertising campaign for the course. I created a  stylesheet and a concept brief.